exPLAIN Campaign: Complex Topics in Plain Words - Science & Us

exPLAIN Campaign

Complex topics in plain words

A project by Science & Us

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Tips: Choosing a topic

Try to pick something specific. Inspiration is everywhere: Something you do at your job? Something you learned in class? A fun fact?


Tips: Explaining your topic

Assume that your reader is smart but doesn't know much about this topic. Concisely describe everything one needs to know. Avoid jargon, or explain technical terms you use. Analogies can be helpful, but be careful—sometimes they're more confusing!